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Conversion Tracking
Goals
Learning Outcome
5
Explain key Conversion Settings
4
Understand basic Conversion Tracking setup
3
Identify types of Conversion Goals
2
Explain why Goals are set before campaigns
1
Understand Goals in Google Ads
Sales Conversion Tracking Analogy
Mr. Mehta ran a pharma business in Ahmedabad with 12 sales reps visiting doctors, clinics, and hospitals daily. He couldn’t track which visits became orders, top areas, or best-selling products.
He spent ₹3,00,000 monthly on salaries and travel, but couldn’t measure results.
Sales Conversion Tracking Analogy
His son Neel introduced a Sales Activity Tracking Diary to record visits, samples, prescriptions, and final orders (Goal: Conversion).
Sales Conversion Tracking Analogy
Transition from Analogy to Technical Concept(Slide 5)
Github
What is a Goal in Google Ads?
A Goal in Google Ads is a specific valuable action a user takes after clicking your ad that directly contributes to business success.
Examples:
Form submission
Purchase
Phone call
App install
What is a Goal in Google Ads?
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Performance Marketing - Goals
By Content ITV
