Content ITV PRO
This is Itvedant Content department
Display Advertising
Banner Ads
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Learning Outcome
6
Learn Google Ads policies for banner ads
5
Understand components of high-converting banners
4
Recognize standard banner ad sizes
3
Identify different types of banner ads
2
Explain what banner ads are
1
Understand what display advertising is
Topic Name-Recall(Slide3)
Text
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
What is Display Advertising?
Display advertising shows visual ads (images, banners, videos) across websites and apps on the Google Display Network. It focuses on building brand awareness and reaching users based on their interests and behavior.
What are Banner Ads?
Core Concepts (Slide 7)
Core Concepts (Slide 7)
Core Concepts (Slide 7)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Performance Marketing - Banner Ads
By Content ITV
