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Automation & Push Channels
WhatsApp Bots
Learning Outcome(Slide2)
6
Apply this in real marketing scenarios
5
Explore tools used for WhatsApp automation
4
Understand how bots and APIs are connected
3
Identify the role of API Key in automation
2
Learn how WhatsApp API works
1
Understand what a WhatsApp Bot is
Busy clothing shop Analogy
Ramesh owns a busy clothing shop in Mumbai.
Every day, many customers message him on WhatsApp asking about prices, offers, and location.
Busy clothing shop Analogy
Ramesh owns a busy clothing shop in Mumbai.
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
What is WhatsApp Bot?
It works using predefined rules, conversation flows, or artificial intelligence.
It is mainly used for customer support, lead qualification, and sales communication.
What is API Key?
An API Key is a unique code or token used for authentication.
It helps systems identify and verify requests.
It is used to connect tools or platforms with WhatsApp and ensures secure communication.
In simple terms, it acts like a password that allows access to the API.
Core Concepts (.....Slide N-3)
Summary
5
Success needs planning, security, and good design.
4
Automation tools simplify development.
3
Flow: user message → API check → bot response.
2
API keys ensure secure system access.
1
A WhatsApp Bot automates user communication.
Quiz
What is the correct flow of WhatsApp automation?
A. Bot → User → API
B. API → User → Bot
C. User → API → Bot → Response
D. User → Bot → API
Quiz-Answer
What is the correct flow of WhatsApp automation?
A. Bot → User → API
B. API → User → Bot
C. User → API → Bot → Response
D. User → Bot → API
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Push Marketing & Remarketing - WhatsApp Bots
By Content ITV
