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Development of Financial Assumptions & Drivers
Business Scenario
You are a Financial Analyst at Orion Tech Solutions. The management team wants you to prepare a 3-year financial forecast.
A good financial model should not have numbers hardcoded inside formulas. Instead, important business assumptions such as sales growth, price, cost percentage, and CapEx percentage should be kept separately in an Assumptions Sheet.
This makes the model easy to change.
For example, if management asks:
“What happens if we increase our Year 3 selling price from ₹110 to ₹125?”
You should only change one cell in the Assumptions Sheet. The entire financial model should automatically update.
In this lab, you will create an Assumptions Sheet and use those assumptions to build a dynamic 3-year financial forecast.
Topic : Financial Modelling (Excel-based)
1) Financial statement structure
2) Three-statement model overview
3) Assumptions and drivers
4) Free cash flow calculation
5) Sensitivity and scenario analysis
You are a Financial Analyst at Orion Tech Solutions. The management team wants you to prepare a 3-year financial forecast.
A good financial model should not have numbers hardcoded inside formulas. Instead, important business assumptions such as sales growth, price, cost percentage, and CapEx percentage should be kept separately in an Assumptions Sheet.
This makes the model easy to change.
For example, if management asks:
“What happens if we increase our Year 3 selling price from ₹110 to ₹125?”
You should only change one cell in the Assumptions Sheet. The entire financial model should automatically update.
In this lab, you will create an Assumptions Sheet and use those assumptions to build a dynamic 3-year financial forecast.
Pre-Lab Preparation
Lab File
Task 1: Create Assumption Sheet (Revenue, Cost, Capex)
The Assumptions Sheet will act as the control center of your financial model.
Open a new Excel workbook and rename the first sheet:
Assumptions
Set Up the Timeline
1
In A1, type:
ORION TECH - DRIVERS & ASSUMPTIONS
Make it Bold.
In Row 3, enter:
| Cell | Enter |
|---|---|
| A3 | METRIC |
| B3 | Year 1 |
| C3 | Year 2 |
| D3 | Year 3 |
Enter Revenue Drivers
2
Revenue mainly depends on two things:
Number of units sold
Price charged per unit
In A4, type:
REVENUE DRIVERS
Make it Bold.
Now enter the following:
| Row | Column A | Column B | Column C | Column D |
|---|---|---|---|---|
| 4 | REVENUE DRIVERS |
| 5 | Unit Volume Growth (%) | 0% | 10% | 15% |
|---|---|---|---|---|
| 6 | Price per Unit (₹) | 100 | 105 | 110 |
What does this mean?
Year 1 is the base year, so volume growth is 0%.
In Year 2, units sold are expected to increase by 10%.
In Year 3, units sold are expected to increase by 15%.
The price per unit increases from ₹100 → ₹105 → ₹110
Enter Cost Drivers
3
Costs can be linked to revenue. This allows costs to increase or decrease automatically as revenue changes.
In A8, type:
COST DRIVERS
Make it Bold.
Now enter:
| A9 | B9 | C9 | D9 |
|---|---|---|---|
| COGS Margin (% of Revenue) | 40% | 38% | 38% |
Understand the Assumption
The company expects its COGS to improve from 40% of revenue in Year 1 to 38% in Years 2 and 3.
A lower COGS percentage means the company expects to become more cost-efficient.
Enter CapEx Drivers
4
CapEx means Capital Expenditure. It is money spent on assets such as equipment, machinery, technology, or other long-term assets.
In A11, type:
CAPEX DRIVERS
Make it Bold.
Now enter:
| A12 | B12 | C12 | D12 |
|---|---|---|---|
| CapEx (% of Revenue) | 10% | 8% | 8% |
What does this mean?
The company expects to spend:
10% of revenue on CapEx in Year 1.
8% of revenue in Years 2 and 3.
Task 2: Integrate Drivers into Financial Model
Now you will create a second worksheet to hold your calculations.
Model
This sheet will contain the actual financial calculations.
Set Up the Model Headers
1
In A1, type:
ORION TECH - 3-YEAR FORECAST
Make it Bold.
In Row 3, enter:
| Column A | Column B | Column C | Column D |
|---|---|---|---|
| ORION TECH - 3-YEAR FORECAST | |||
| FINANCIALS | Year 1 | Year 2 | Year 3 |
Calculate Units Sold
2
Units Sold is the starting point for calculating revenue.
In A3, type:
Units Sold
| A3 | B3 | C3 | D3 |
|---|---|---|---|
| Units Sold | 10,000 | =B3*(1+Assumptions!C5) | =C3*(1+Assumptions!D5) |
What does this formula mean?
Let's break it down:
B3 = Previous year's units sold
Assumptions!C5 = Year 2 volume growth rate
So the formula means:
Take Year 1 Units Sold and increase them by the Year 2 growth rate.
Calculation:
10,000 × (1 + 10%) = 11,000
Therefore, Year 2 Units Sold = 11,000.
Take Year 2 Units Sold and increase them by the Year 3 growth rate.
Calculation:
11,000 × (1 + 15%) = 12,650
Therefore, Year 3 Units Sold = 12,650
Calculate Revenue
3
Revenue is calculated using:
Revenue = Units Sold × Price per Unit
In A4, type:
Revenue
Year 1
In B4, enter:
=B3*Assumptions!B6
Result: ₹10,00,000
Explanation
B3 = Year 1 Units Sold
Assumptions!B6 = Year 1 Price per Unit
Therefore:
10,000 × ₹100 = ₹10,00,000
Year 1 Revenue = ₹10,00,000
Year 2
In C5, enter:
=C3*Assumptions!C6
Result: ₹11,55,000
Calculation:
11,000 × ₹105 = ₹11,55,000
Year 2 Revenue = ₹11,55,000
Year 3
In D5, enter:
=D3*Assumptions!D6
Result: ₹13,91,500
Calculation:
12,650 × ₹110 = ₹13,91,500
Year 3 Revenue = ₹13,91,500
Calculate Cost of Goods Sold (COGS)
4
COGS is calculated as a percentage of revenue.
COGS = Revenue × COGS Margin
In A5, type:
Cost of Goods Sold
Year 1
In B5, enter:
=B4*Assumptions!B9
Result: ₹4,00,000
Calculation:
₹10,00,000 × 40% = ₹4,00,000
Year 2
In C5, enter:
=C4*Assumptions!C9
Result: ₹4,38,900
Calculation:
₹11,55,000 × 38% = ₹4,38,900
Year 3
In D5, enter:
=D4*Assumptions!D9
Result: ₹5,28,770
Calculation:
₹13,91,500 × 38% = ₹5,28,770
Because the COGS percentage is stored in the Assumptions Sheet, changing the assumption will automatically change COGS.
Calculate Gross Profit
5
Gross Profit shows how much money remains after deducting COGS from revenue.
Gross Profit = Revenue − COGS
In A6, type:
Gross Profit
Year 1
In B6, enter:
=B4-B5
Result: ₹6,00,000
Calculation:
₹10,00,000 − ₹4,00,000 = ₹6,00,000
Year 2
In C6, enter:
=C4-C5
Result: ₹7,16,100
Calculation:
₹11,55,000 − ₹4,38,900 = ₹7,16,100
Year 3
In D6, enter:
=D4-D5
Result: ₹8,62,730
Calculation:
₹13,91,500 − ₹5,28,770 = ₹8,62,730
Calculate Capital Expenditures (CapEx)
6
CapEx is calculated as a percentage of revenue.
CapEx = Revenue × CapEx %
In A8, type:
Capital Expenditures (CapEx)
Year 1
In B8, enter:
=B4*Assumptions!B12
Result: ₹1,00,000
Calculation:
₹10,00,000 × 10% = ₹1,00,000
Year 2
In C8, enter:
=C4*Assumptions!C12
Result: ₹92,400
Calculation:
₹11,55,000 × 8% = ₹92,400
Year 3
In D8, enter:
=D4*Assumptions!D12
Result: ₹1,11,320
Calculation:
₹13,91,500 × 8% = ₹1,11,320
As revenue increases, CapEx also changes automatically because it is linked to revenue.
Check Your Model
Before moving to the scenario analysis, check that your Model Sheet shows the following:
| Financials | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Units Sold | 10,000 | 11,000 | 12,650 |
| Revenue | ₹10,00,000 | ₹11,55,000 | ₹13,91,500 |
| Cost of Goods Sold | ₹4,00,000 | ₹4,38,900 | ₹5,28,770 |
| Gross Profit | ₹6,00,000 | ₹7,16,100 | ₹8,62,730 |
| Capital Expenditures (CapEx) | ₹1,00,000 | ₹92,400 | ₹1,11,320 |
If your numbers match, your model is working correctly.
Now let's test why using assumptions is useful.
Suppose inflation increases and the company decides that it must increase its Year 3 price per unit from ₹110 to ₹125.
Scenario :
Go to the Assumptions sheet
Find: D6 = 110
Change it to: D6 = 125
You do not need to change anything in the Model sheet.
1
Observe the Model
2
Go back to the Model sheet.
The Year 3 results will automatically change.
Year 3 Revenue
Old calculation: 12,650 × ₹110 = ₹13,91,500
New calculation: 12,650 × ₹125 = ₹15,81,250
New Year 3 Revenue = ₹15,81,250
Year 3 COGS
COGS remains 38% of revenue:
₹15,81,250 × 38% = ₹6,00,875
Year 3 Gross Profit
₹15,81,250 − ₹6,00,875 = ₹9,80,375
New Year 3 Gross Profit = ₹9,80,375
Year 3 CapEx
₹15,81,250 × 8% = ₹1,26,500
New Year 3 CapEx = ₹1,26,500
Final Model Results
After completing the original assumptions, your Model sheet should show:
Here is the final model result formatted as a table, showing the updated numbers after you successfully changed the Year 3 price assumption to ₹125:
| Financials | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Units Sold | 10,000 | 11,000 | 12,650 |
| Revenue | ₹10,00,000 | ₹11,55,000 | ₹15,81,250 |
| Cost of Goods Sold | ₹4,00,000 | ₹4,38,900 | ₹5,28,770 |
| Gross Profit | ₹6,00,000 | ₹7,16,100 | ₹8,62,730 |
| Capital Expenditures (CapEx) | ₹1,00,000 | ₹92,400 | ₹1,11,320 |
| Financials | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Units Sold | 10,000 | 11,000 | 12,650 |
| Revenue | ₹10,00,000 | ₹11,55,000 | ₹15,81,250 |
| Cost of Goods Sold | ₹4,00,000 | ₹4,38,900 | ₹6,00,875 |
| Gross Profit | ₹6,00,000 | ₹7,16,100 | ₹9,80,375 |
| Capital Expenditures (CapEx) | ₹1,00,000 | ₹92,400 | ₹1,26,500 |
After changing Assumptions from ₹110 to ₹125, only the Year 3 price assumption changes, but the linked Year 3 financial results automatically update.
Key Business Lesson
A good financial model keeps assumptions separate from calculations.
Instead of changing many formulas, management can change one assumption and immediately see its impact on the business.
For example:
Change Price
↓
Revenue changes
↓
COGS changes
↓
Gross Profit changes
↓
CapEx changes
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