Customer & Market Discovery

Welcome to your first day as a Digital Marketing Executive

You are now working on a real client — Spice Garden Restaurant 

Before you start promoting the restaurant, I want you to think like a marketer.

We will go step by step. Just follow along.

Customer & Market Discovery

Welcome to your first day as a Digital Marketing Executive

You are now working on a real client — Spice Garden Restaurant 

Before you start promoting the restaurant, I want you to think like a marketer.

We will go step by step. Just follow along.

The client owns a restaurant called Spice Garden.
They want to:

• Attract more customers

• Increase sales

• Build a strong brand presence.

About the Client: Spice Garden

“As a Digital Marketing Executive, your first step is NOT promotion…
It is understanding marketing and the market clearly."

Topic : Introduction of Marketing

1) What is meant by Marketing

2)Types of Marketing (Traditional & Digital)

3) Types of Market (B2C & B2B)

4) Market Segments (Luxury & Mass Market)

Think like a marketer.

What are the different ways Spice Garden can promote itself?

Step 1 : Understand the Business

Think:

• What does the business sell?

• Who are the customers?

Look at the business (Spice Garden)      

Identify what they sell (food, service)

Think who visits (students, families, office people)

Step 2 : Think Like a Customer

Ask yourself:

• What would attract me?

• Why would I visit this restaurant?

Imagine you are the customer

Ask what attracts you (offers, food, ambience)

Think why you would visit/order

Step 3: Brainstorm Ideas

Think of different ways to promote:

• No right or wrong ideas

Step 4: Cover Both Types

Include:

• Traditional (flyers, banners)

• Digital (social media, ads)

Think of offline methods (flyers, banners)

Think of online methods (Instagram, ads)

Mix both types in your ideas

Step 5: Write 5 Activities

Example:

• Social media posts

• Festival offers

• Flyers

• Influencer promotion

• Google ads

Select your best ideas

Write at least 5 activities

Keep each point short (1 line)

Spice Garden wants to attract the right customers, not just more customers

As a Marketing Executive, your goal is to identify the right audience.

Identify Customers

Step 1: Understand the Business Context

Start by thinking practically:

- Who usually visits a restaurant?

Now observe the dataset carefully:

• Look at group sizes

• Notice order patterns

• Identify frequent vs bulk orders